GoldenLAB Production Features of the Lego Company History — Goldenlab

Production Features of the Lego Company History

The company started to expand into new frontiers of the model industry. Four decades ago LEGO started to target females with the release of furniture pieces and dollhouses; in 1974 it introduced it is first individuals figures, called Minifigures; and 1979 it expanded in space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements aimed toward young girls. This era also saw the creation of a control structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen connecting to the managerial staff and working to modernize the company’s manufacturing strategies.

The 1970s also found the introduction of a method that allowed customers to decide on certain bricks they wanted to purchase and create their own products, rather than buy pre-made equipments; this is popular with adults, as well as children. In the same decade, Profano branched out into old territory together with the Castle motif, and in 80 the company added the first train sets to its collection.

In 1989 Lego released the Pirate template, and with it several pirate delivers, wasteland islands and treasure. The organization also enhanced its array of facial expressions, adding beards, eye sections and lip stick in addition to the standard two eye and smile. Some more aged Lego enthusiasts resented these types of changes, selecting the more simple faces of earlier designs.

As Seglar expanded right into a huge multinational corporation, it had to find ways to fulfill the needs of the big name potential buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which demanded greater selections and faster transport times. To keep up with these needs, the company did start to reduce total production time for new products by looking into making more use of computerized set up systems.

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